Source: Business Insider
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it. That’s why we’re giving you a preview of one of eMarketer’s most popular reports: Facebook Advertising in 2021. You can purchase and download the full report here . It’s no secret that Facebook has been under the proverbial microscope in recent years, with concerns growing about the safety of users’ personal information and the accuracy and relevance of content that is being housed on their platform. Some established companies like Mozilla have been vocal about their discontentment with Facebook’s advertising tactics. Some fear that Facebook’s constantly-changing newsfeed algorithm is diverting customer trust and brand loyalty, and that their narrow targeting criteria is causing viable customers to be lost. Facebook has already started to lose support from younger audiences and expects a decline in users in countries like Japan and the Netherlands.