Source: Business Insider
Mike Shields, the former advertising editor for Business Insider who is now CEO of Shields Strategic Consulting, argues that Samsung’s new robot Ballie has the potential to take on Google and Amazon’s voice assistants. Nearly 29 million smart speakers were sold in 2019, and voice assistants played a big role in 2020’s CES. Ballie is incredibly cute — and in trying to control the rest of your bots, terrifying at the same time. Whichever device becomes the hub of the home could play an incredibly powerful role for the future of media and advertising. Click here for more BI Prime stories. Could BB-8 kill the Empire by himself? Not likely. But Samsung’s new Ballie robot , which shares — as many have noted — a striking resemblance to the BB-8 droid from Star Wars, did make me think about a potential epic battle. Did Samsung just deliver a Death Star-like blast at the digital evil empires — Google and Amazon — in an adorable package? Put another way, could simple home robots like Ballie take down voice assistants — and upend the battle to control the ecosystem of the home?