Source: Business Insider
Few people know how much energy they use, but that’s soon to change, according to Sameer Reddy, a partner at the $1.2 billion investment firm Energy Impact Partners . “I think there’s going to be a fundamental paradigm shift in the way individual consumers think about electricity,” he told Business Insider. That’s why Reddy is placing big bets on a handful of startups that are trying to change the way consumers buy energy and optimize their homes. Click here to subscribe to Power Line , Business Insider’s weekly clean-energy newsletter. Click here for more BI Prime stories . Here’s a question you probably never think about: How many kilowatt-hours of energy do you use in your home or apartment every day? “If you ask any of your friends, I bet none of them can even guess,” said Sameer Reddy , a partner at Energy Impact Partners (EIP), a $1.2 billion energy investment firm that’s one of the most active funds in the clean-energy industry. “I’d say that’s pretty normal.” But it won’t be normal for long, he says.