Source: Business Insider
Since the rise of YouTube influencers, Hollywood’s top talent agencies like William Morris Endeavor have developed digital-focused departments. Now agencies like WME work with popular YouTube stars like David Dobrik, Casey Neistat, and Lilly Singh in developing multi-platform businesses. Jad Dayeh, partner and the cohead of digital at WME, spoke to Business Insider about the trends in digital media he noticed in 2019 and what he expects for the business in 2020. Dayeh thinks the buzzy video app TikTok is “undeniably connecting with youth culture on a global level.” Sign up for Business Insider’s influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox . Visit Business Insider’s homepage for more stories . Creators on TikTok are surging in the influencer space, having captured the attention of Gen Zers worldwide, and are now looking to build lucrative businesses around their massive audiences. And William Morris Endeavor, which is among the top Hollywood talent agencies, wants a piece of the action.