Source: Business Insider
Microsoft CEO Satya Nadella said a book written by Oxford business school professor Colin Mayer inspired him to think differently about the role of businesses in society. Nadella didn’t mention the book by name, but it was likely ” Prosperity: Better Business Makes the Greater Good ,” Mayer’s book published in 2019. The book elaborates on how businesses can work for the social and economic well-being of society, as well as company shareholders. “The role of a firm or a corporation is to find profitable solutions to world’s challenges. And I like that because, after all, that’s what companies are supposed to do in a capitalist society, which is to figure out how to create profit by solving something that is a challenge,” Nadella said. This ties into Microsoft’s and Nadella’s concept of ” tech intensity” — the potential for its customers to grow by adopting technology and then building their own on top of it . Click here for more BI Prime stories . CEO Satya Nadella has spoken at length about the role Microsoft — the second-most-valuable tech company, behind only Apple — can play in making the world a better place.