Source: Business Insider
Rent the Runway will be partnering with an unnamed influencer to launch a new brand made out of recycled materials in the springtime. COO Anushka Salinas announced the new brand and discussed the company’s sustainability efforts at Business Insider’s IGNITION: Redefining Retail conference on Tuesday. “We are one of the only companies out there that is telling you, telling our consumers, ‘Buy less stuff’ versus ‘Consume more,'” Salinas said. Sign up for Business Insider’s retail newsletter, The Drive-Thru. Visit Business Insider’s homepage for more stories. Rent the Runway is planning to launch a brand based entirely on “recycled materials” in the springtime, COO Anushka Salinas announced at Business Insider’s IGNITION: Redefining Retail conference on Tuesday. Rent the Runway currently works with 650 design partners to create looks for its customers’ closets. For this upcoming recycling-focused brand, Salinas said that the company is teaming up with an as-of-yet unnamed “great influencer.” Rent the Runway declined to provide more information about the project.