Source: Business Insider
Pinterest surpassed Snapchat as the third-largest social media network in the US, according to a report from eMarketer . EMarketer predicted that Pinterest will “continue to stay ahead of Snapchat in the coming years.” The report said that despite Snap’s 2019 comeback and popularity with younger users, Pinterest’s “universal appeal” helped it pull ahead this year. Shares of Pinterest surged as much as 12% on Tuesday morning after the report was released. Visit Business Insider’s homepage for more stories. Pinterest has surpassed Snapchat to become the third-largest social media network in the US, according to a new report from eMarketer. The news is a significant shake-up in the social media pecking order, and could signal that Snapchat has begun to lose its luster among the millennial users who for years have given the social media app a distinct cachet. Pinterest’s number of monthly users grew to 82.4 million in 2019, up 9.1% from the previous year, beating out Snapchat’s 80.2 million, a 5.9% increase, according to the report’s estimates.