Source: Business Insider
Speaking at Business Insider’s IGNITION Defining Retail event, Geoff Ramsey, co-founder and chief evangelist of eMarketer , said to look out for six major online shopping trends in 2020 — including the rise of mobile commerce, frictionless shopping, and decreased shipping times. “Mobile is by far the fastest-growing retail commerce channel,” he said. “Those phones are really active buying machines.” Sign up for Business Insider’s retail newsletter, The Drive-Thru, to get more stories like this in your inbox . Visit Business Insider’s homepage for more stories . 2020 is anticipated to be a transformative year for e-commerce. Speaking at Business Insider’s IGNITION: Defining Retail event on Tuesday, Geoff Ramsey, co-founder and chief evangelist of eMarketer, shared six key trends expected to define online shopping at the beginning of the new decade. Among his biggest hypotheses are the ongoing rise of mobile commerce, as well as the continued domination of Amazon. (Business Insider and eMarketer are both owned by the same company, Axel Springer.) Here’s a closer look at what Ramsey said to look out for in the realm of online shopping this year: SEE ALSO: Taco Bell’s $100,000 salary test could set off a domino effect, forcing fast-food giants to increase pay Major e-commerce growth This year, e-commerce spend is expected to reach $666 billion and will account for $1 out of every $12 paid toward retail products, according to eMarketer forecasts.