Source: Benzinga Feeds
Taco Bell and its parent company Yum! Brands, Inc. (NYSE: YUM ) took two notable steps this week to bolster its business. App Improvements Taco Bell announced Monday a new partnership with an omnichannel personalization company called Certona to help improve mobile app personalization initiatives. Taco Bell is aiming for its app to show customers relevant menu items, promotions, past dining history, location, weather, restaurant-specific menus and pricing, and contests based on prior visits. Taco Bell will make use of machine learning and artificial intelligence technology to better deliver a more personalized experience, the company’s director of e-commerce Derrick Chan said in the press release. That’s why we are thrilled to … Full story available on Benzinga.com
Leave a Reply