Source: Benzinga Feeds
Amazon.com. Inc . (NASDAQ: AMZN ) has lifted its near one-month ban on third-party sellers’ use of FedEx Corp . (NYSE: FDX ) as their ground delivery partner, saying FedEx’s delivery performance had improved to levels such that it could be reinstated as a provider for merchants who use privileges on Amazon’s site to sell their wares. The ban, imposed Dec. 16 and lifted at 5 p.m. EST Tuesday, specifically affected businesses enrolled in Amazon’s Seller-Fulfilled Prime (SFP) program. Under the program, merchants can use any fulfillment provider and still keep their status to sell under Amazon’s coveted Prime designation. However, the provider must meet delivery performance standards set by Amazon. Should the provider fall below specific performance measures, the merchant will eventually switch to another provider or lose its Prime designation, which can mean thousands if not millions of dollars in revenue. Various studies have shown that Prime members, of whom there are more than 100 million worldwide, buy far more than do non-Prime members.