Source: Benzinga Feeds
In recent times, trucking ecosystems across emerging economies are mirroring the trends that have taken shape in the West, thanks to the democratization of technology accessibility and mobilization of venture capital. But the issues tackled in trucking markets within Africa and Asia are complex. These economies sometimes lack good infrastructure and are steeped in red tape, making them several orders of magnitude more chaotic and difficult to conquer than their Western counterparts. Trella , an Eygptian digital freight marketplace, is looking to improve conditions by inducing transparency into the logistics sector via digitalization. FreightWaves connected with Omar Hagrass, the CEO and co-founder of Trella, to discuss the company’s origins and the impact it has had on the industry. Before launching Trella, Hagrass spent considerable time growing Uber Technologies Inc. (NYSE: UBER ) in Africa and the Middle East — from the time Uber made 1,000 trips a day in the region to the point where it accounted for more than 100,000 trips a day. “Working at Uber helped me gain understanding on how companies scale, and that experience came in useful when I started working on Trella,” he said.