It might seem a little incongruous to suggest Roku ( ROKU ) could be this decade’s Netflix. However, following a breakout year, the claim might not be such an outlandish one to make. Netflix was the 2010s’ most successful stock, and similarly disruptive. So, could Roku have the same impact in the 2020s? Roku’s share price rose by 349% in 2019, bolstered by a series of earnings reports that beat the Street’s estimates. While investors are surely happy with such mighty returns, the big question is whether now is really the time to invest in the streaming player company. According to some on the Street, Roku has several catalysts which could propel it further ahead in 2020. International Market Penetration While Roku is practically a household name in the US, it is far from ubiquitous in other markets. Until recently, Roku had no significant international OEM (Original Equipment Manufacturer) partnerships. This all changed on January 6 with the announcement that 15 TV brands will launch Roku TV models in not only the U.S., but also in Canada, Mexico and the UK.