Source: Business Insider
Apple farmers are hailing the new Cosmic Crisp apple as a game-changer in the apple industry. The new variety, developed over the course of 22 years by Washington State University researchers, was made available for purchase in December. Farmers have invested hundreds of millions of dollars in developing the Cosmic Crisp, and have even marketed the new apple with a trailer and its own Instagram account. Visit Business Insider’s homepage for more stories. It’s the most hyped apple since … well, possibly ever. Apple farmers are hailing a newly released variety of apple, the Cosmic Crisp, as not only perhaps the next big apple, but the fruit that could save Washington state’s apple industry. The Cosmic Crisp apple hit the market on December 1, 22 years after lab scientists began breeding the cultivar at Washington State University , home to one of three tree fruit programs in the United States. It was the largest launch of an apple in American history, coming after half a billion dollars in investment, $10 million in marketing, and two decades of breeding and testing by researchers at Washington State University. “We want people to really enjoy apples.