Source: Business Insider
YouTube creators are already beginning to feel the impact of the platform’s new rules governing children’s content, according to entertainment company Yoola, which helps YouTubers grow and develop their businesses. Yoola CEO Eyal Baumel told Business Insider that within the week that these rules had been implemented, creators under the company’s banner had taken a hit to their revenue of between 30 to 50 percent. He cautioned that only time would tell the full extent of the impact of the new rules. YouTube rolled out changes earlier in January, after after its parent company Google paid $170 million to settle the Federal Trade Commission’s allegations that the site violated the Children’s Online Privacy Protection Act (COPPA) by collecting the personal information of kids under 13 years old. These changes are expected to affect the bottom line for creators and for YouTube itself, the company has said . It also stressed its commitment to helping YouTubers navigate the new regulatory landscape and to continue supporting family-friendly content.