Source: Mac Rumors
Facebook’s controversial plan to sell ads in WhatsApp has been put on the back-burner, according to a new report today from The Wall Street Journal . WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with the matter. The team’s work was then deleted from WhatsApp’s code, the people said. Plans to monetize WhatsApp were floated no longer after Facebook acquired the messaging service in February 2014 for $22 billion. WhatsApp co-founder Jan Koum and Brian Acton continually pushed back against the plans, which were a factor that ultimately led both men to quit the company . Prior to leaving, Koum and Acton changed WhatsApp’s terms of service to explicitly forbid displaying ads in the app, which complicated Facebook’s future efforts to do so, according to WSJ ‘s sources. Facebook has changed its platforms’ terms of service in the past, but introducing ads on WhatsApp would have required a formal notification of users, creating a potential public-relations problem for Facebook.