Source: Business Insider
Facebook is rowing back on plans to put ads in WhatsApp and has disbanded a team that was working on the effort. The surprise move suggests it will not be as simple for Facebook to monetize the app, which it acquired for $22 billion, as analysts hoped. Instagram was a template for a successful Facebook acquisition, with the company filling it with ads and turning it into a massive cash cow. But WhatsApp will need to find a new model, and the team is working on features that will let businesses interact with users. Click here for more BI Prime stories . Facebook is backing off on plans to stick ads inside WhatsApp — raising questions about its vision for monetizing the messaging app. The Menlo Park, California-based social networking giant acquired WhatsApp for a cool $22 billion in 2014, and the expectation has long been that it would — eventually — load it up with ads to monetize its millions-strong userbase. But industry watchers that were hoping that day would soon materialise are out of luck: On Thursday, The Wall Street Journal reported that Facebook has paused its plans to add ads to WhatsApp.