Source: The Economic Times India
KOLKATA: Amazon and Walmart-owned Flipkart have assured brands that there will be no change in the pricing and discount strategy on their ecommerce marketplaces and it will be business as usual during the sales that started on Sunday, said people with knowledge of the matter.Discounts during the ongoing Republic Day and Great Indian sales on Flipkart and Amazon, respectively, will be similar to that last year, said five senior executives of leading online-focussed brands. In some categories such as televisions and discounts, they could be as steep as Diwali discounts, they added. Brick-and-mortar traders said they will approach the government afresh with complaints about deep discounting by the marketplaces.Commerce and industry minister Piyush Goyal had reiterated last week that ecommerce marketplaces are welcome to invest in India but have to comply with the laws, which aim to ensure that small retailers are not hurt by unfair cashrich ecommerce companies. The Competition Commission of India (CCI) has also initiated an inquiry against the online marketplaces over discounting and preferential treatment of vendors.