Source: Business Insider
Bloomberg LP’s Bloomberg Media is launching a new brand that aims to be the “definitive” source on capitalism and climate change. Bloomberg Green went live January 21 and is the company’s biggest editorial initiative of recent years with a digital, print, podcast, events, and broadcast presence. Bloomberg claims its huge newsroom and data resources make its initiative more significant than what other news outlets are doing. The new brand aligns with founder and presidential candidate Mike Bloomberg’s longstanding interest in climate change. Click here for more BI Prime stories . Bloomberg Media, the news arm of financial news and information giant Bloomberg LP, is launching a new brand, Bloomberg Green, that aims to be the “definitive” source of capitalism and climate change news and information. Bloomberg Green is internally considered the biggest editorial initiative since it launched Twitter news broadcast TicToc, now QuickTake, at the end of 2017 with a team of about 40 people. Bloomberg Green went live January 21 and will span a website, a twice-yearly magazine, an email newsletter, a podcast, a broadcast presence, and events, starting with a January 22 one at the World Economic Forum in Davos.