Source: Business Insider
British internet service provider (ISP) BT will provide broadband customers who sign up for select plans with free access to Google’s cloud gaming platform, called Stadia, according to The Verge. For context, Stadia allows consumers to stream a library of video games to devices including laptops, TVs, and smartphones for a monthly price. BT will provide free Stadia hardware, including a game controller and streaming device for playing on TVs, as well as a free three-month subscription; Stadia’s hardware usually costs $129 and it charges a $10-per-month subscription fee. The Stadia bundle can help BT improve its service’s appeal, especially to a younger audience that’s interested in video games. The majority (76%) of consumers aged 16-36 play video games at least once per week, per Ypulse. The addition of free cloud gaming from Stadia could spur young, first-time consumers to choose BT to gain low-cost access to a growing source of gaming content: Stadia plans to add 120 new games in 2020, up from its current 26.