Source: Business Insider
Self-driving startup Cruise revealed its new Origin vehicle in San Francisco on Tuesday night. The vehicle is fully autonomous, all-electric, and has no traditional controls, such as a steering wheel or pedals. It’s the result of a partnership between Cruise, GM, and Honda. Cruise CEO Dan Ammann continued to argue that it’s time for the world to enter a post-car era , with personal auto ownership coming to an end. SAN FRANCISCO — “We did think about reinventing the wheel,” Cruise CEO Dan Ammann joked to an audience that had just seen the former General Motors president reveal the Cruise Origin, the self-driving startup’s all-electric, no-steering-wheel, fully autonomous vehicle. “This is what you’d build if there were no car,” he said, building on a radical message first delivered last December, when he argued that the time has come to move past the automobile. The Origin is the fifth generation of vehicle that Cruise has developed since it was acquired by GM in 2016. Then-CEO (now CTO) Kyle Vogt and his small team had developed a promising self-driving system that could handle the complicated urban environment of San Francisco.