Source: Business Insider
New York-based ad holding company Plan A, run by advertising vets MT Carney and Andrew Essex, added four more agencies: Design agency Tether, digital shop Chapter, gaming-centric firm TwoFiveSix, and PR firm The New New Thing. The additions bring Plan A’s portfolio to nine firms, 280 employees, and $50 million in revenue, Essex said. Clients and agency members of Plan A said its approach of combining independent agencies with centralized account management and strategy was working. But competition is intensifying. Click here for more BI Prime stories. Plan A, the New York-based boutique ad holding company run by advertising vets MT Carney and Andrew Essex, has added four firms for a total of nine, broadening its geographical footprint and services. The four are Stanley Hainsworth’s Seattle-based design agency Tether, Gareth Kay and Neil Robinson’s San Francisco-based digital shop Chapter, Jamin Warren’s Los Angeles-based gaming-centric firm TwoFiveSix, and PR vet Brooke Hammerling’s firm The New New Thing.