Source: Business Insider
Apple is launching a new program called Apple Watch Connected, in which gyms will commit to offering incentives for tracking workouts with the Apple Watch, supporting Apple Pay, offering iPhone and Apple Watch apps, and supporting GymKit when applicable. Apple is launching the program with Orangetheory Fitness, Crunch Fitness, Basecamp, and the YMCA. The program is yet another sign that Apple is pushing more aggressively into areas such as health and fitness, digital services, and wearable technology as these verticals become an increasingly important part of its business. Visit Business Insider’s homepage for more stories. Apple is expanding its presence in the fitness space with a new program that will further incorporate the Apple Watch into the gym experience, a move that underscores the company’s burgeoning ambitions in health, wearable technology, and digital services. The new initiative, called Apple Watch Connected, is a program that enables participating gyms to offer incentives such as money towards membership costs to those who track their workouts with the Apple Watch.