Source: Business Insider
Google rolled out a new look for search results on desktop last week , but the changes have sparked backlash. Critics are saying the update makes it nearly impossible to tell ads apart from organic search results. Some observers wondered whether Google was trying to intentionally steer users to click on ads through a practice known as “dark pattern” design. This isn’t the first time Google has faced criticism over the design of its ads. Visit Business Insider’s homepage for more stories. Last week, Google began rolling out a new look for search results on desktops, which added brand icons in front of organic search results and a bolded “Ad” label in front of paid ads. Google said in a tweet that “the format puts a site’s brand front & center, helping searchers better understand where information is coming from, more easily scan results & decide what to explore.” But critics are saying the changes have had the opposite effect by making it nearly impossible to tell ads apart from organic search results. “I would argue there is now no visual distinction between ads and results.