Source: Business Insider
Nearly three dozen brands are about to descend on your TV screens during the Super Bowl this year, and five of them are first-timers. They are Bud Light Seltzer, Facebook, Little Caesars, Sabra, and Saucony. For some, the Super Bowl’s live, captive audience is a big draw, while others like Faceook are trying to win over consumer trust after a tough couple of years. Visit Business Insider’s homepage for more stories. Nearly three dozen brands are set to descend on your TV screens during the Super Bowl this year. A number of them, including Facebook, pizza chain Little Caesars, and hummus maker Sabra, are first-timers, joining returning Super Bowl advertisers like Budweiser and Pepsi. For Little Caesars, which is running a 30 second-long ad during the third quarter, the Super Bowl’s large captive audience is a big draw as people are migrating away from TV. The Super Bowl drew an average televised audience of around 98.2 million viewers last year, according to Nielsen. “While the media market is considerably evolving, the Super Bowl remains the best way to reach as many people as possible at once,” Jeff Klein, SVP of global marketing at Little Caesars, told Business Insider. “It’s not just about viewers, it’s about engagement — there are many people that tune in for the commercials rather than the game — there’s nothing else quite like it.” Others, like running brand Saucony, wanted to tap into the tentpole nature of the Super Bowl, albeit with a different strategy.