Source: Business Insider
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Insider Intelligence through your company, click here. Comcast broadband subscriptions continued to offset its cord-cutting losses, according to the company’s Q4 2019 earnings released yesterday . The company added 442,000 new high-speed internet customers — a 26% increase over the prior year — while it lost 149,000 pay-TV subscribers in the period. Comcast has now suffered cord-cutting losses for 11 quarters in a row, and with this trend in mind, the company is pivoting to a broadband-centric strategy. In a bid to boost broadband subscriptions, Comcast is offering incentives to customers in the form of free streaming video content and content aggregation tools. Comcast’s broadband-only customers will get free and early access to its forthcoming streaming service Peacock. Comcast/NBCU’s forthcoming ad-supported streaming service launches exclusively and free of charge to Comcast’s 30 million US pay-TV and internet households in April.