Source: Business Insider
Salesforce helped boost sales of co-CEO and cofounder Marc Benioff’s latest book, “Trailblazer,” by encouraging employees to buy and expense it, according to a new report from Bloomberg . The company reportedly sent a memo to its employees late last year saying that it would consider the book to be business material, and therefore eligible for reimbursement. In “Trailblazer,” Benioff attributes Salesforce’s focus on social good to its success. Visit Business Insider’s homepage for more stories . Salesforce helped turn co-CEO Marc Benioff’s new book “Trailblazer” into a bestseller by encouraging employees to buy a copy and then expense it, according to a new report from Bloomberg . The cloud software giant sent a memo to its 48,000 employees last fall, saying it would reimburse them if they bought the book, on the basis that it considers the book to be business material, the report says. “Our employees were invited to expense a copy and spread the word…’Trailblazer’ was inspired by our employees, so of course we wanted to get it in their hands, as well as our customers’, partners’ and anyone else wanting to learn how business is the greatest platform for change,” a Salesforce spokesperson says.