Source: Business Insider
Google Cloud is teaming up with retailers to improve their e-commerce businesses and prevent website outages on high-traffic shopping days like Black Friday and Cyber Monday. Business Insider spoke with Carrie Tharp, Google’s vice president of retail, about where retailers are going wrong when it comes to digital growth and ways they can use cloud-based technologies to streamline operations. “Something as simple as a tiny recommendation engine in a workflow could create a hiccup that then impacts the rest of the website,” Tharp said. “Every time I’ve personally had an outage, it’s related to something that could have been shut off and not affected transactions in any way.” Visit Business Insider’s homepage for more stories. While most modern retailers know they need to be as digitally advanced as ever in order to stay competitive, many are still struggling to keep their websites from crashing on big days like Black Friday and Cyber Monday . Enter Google Cloud . Google’s vice president of retail, Carrie Tharp, and her team are focused on bridging the gap and bringing the retailers that are lagging behind safely into the 21st century.