Source: Business Insider
Short-form video app TikTok just announced it would open a studio for creators. TikTok, which is owned by the China-based company ByteDance, also recently opened an office in Los Angeles and i for a US CEO. Building up US operations may be a sign that TikTok might be looking to take on social media giants Instagram and YouTube. Visit Business Insider’s homepage for more stories. Short video app TikTok announced on Wednesday that it would open a content creation studio this summer. With a new office in Los Angeles , more than 400 US employees, and a rumored search for a US-based CEO , the company seems poised to offer tough competition to other social media companies in North America, particularly Instagram and YouTube. TikTok, which allows users to share audio and pair it with different videos, has become a place where memes start and grow, and one politician is even betting it can get him elected to congress. It evolved from the video-sharing app Musical.ly , where users lip-synced along to 15-second audio tracks.