Source: Mac Rumors
Apple increased its worldwide tablet market share by 6.4 percent in the fourth quarter of 2019, thanks to strong demand for its new 10.2-inch iPad , according to the latest data compiled by research firm IDC . Apple’s 10.2-inch iPad (second from right) starting at $329 Apple’s seventh-generation iPad, introduced in September 2019 as an affordable entry-level tablet for consumers and educational institutions, accounted for 65 percent of 15.9 million total iPad shipments during the three months ending in December, according to IDC. Performance of the 10.2-inch iPad helped the company increase global tablet market share in the holiday quarter to 36.5 percent, up from 29.6 percent in the year ago quarter. Apple’s year-over-year tablet growth was up 22.7 percent from 12.9 million shipments in Q4 2018. IDC’s full-year statistics tell a similar story, with Apple taking 34.6 percent of the 2019 tablet market on shipments of 49.9 million iPads, up 15.2 percent from 29.6 percent on 43.3 million units shipped in 2018.