Source: Business Insider
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Insider Intelligence through your company, click here. Super Bowl ad prices hit new heights this year, with 30-second spots going for a record-breaking $5.6 million — up from $5.2 million last year, per The Hollywood Reporter. And along with the more expensive ads, viewership rebounded to 102 million across all platforms, up from multiplatform viewership of 100.7 million last year, which was the lowest viewership in over a decade. The game’s high ad rates and viewership figures demonstrate the ability of the NFL — and sports more broadly — to keep linear TV businesses afloat for the time being. The Super Bowl — even in 2019, one of its worst years in terms of viewership — is consistently the No. 1 linear broadcast in the US, typically pulling in over 100 million viewers. With the exception of the Olympics and the World Cup, there are few global events that rival the game’s concurrent reach — and the lion’s share of Super Bowl viewing happens on live TV.