Source: Business Insider
Analytics firm Jumpshot shut down last week after a report alleging that it was selling people’s browsing data without their knowledge to marketers like Home Depot and Revlon. Former employees and marketers said Jumpshot’s parent company Avast, a cybersecurity firm, worried that the report could hurt its business. Avast and Jumpshot have said its data is anonymous and does not reveal personally identifiable information. Its shutdown comes amid growing measures to protect consumer privacy. Click here for more BI Prime stories . Just a month ago, 5-year-old Jumpshot looked like a company on the move. Ascential, the holding company behind giant advertising conference Cannes Lions and well-connected media and ad consulting firm MediaLink, had recently acquired 35% of the startup and was introducing it to clients at the Consumer Electronics Show in Las Vegas. Jumpshot promised advertisers unparalleled access to granular data within Amazon and Google, and the Ascential relationship had the potential to supercharge the business.