Source: Business Insider
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Insider Intelligence through your company, click here. Facebook is reportedly experimenting with a new iteration of the platform’s Stories discovery page, according to SocialMediaToday . The latest version looks to include larger panels to highlight certain stories, similar to how Instagram treats IGTV, trending Stories, and Shopping highlights within its Explore page. The separate Stories Discovery tab was first reported to be in development in June , but there’s still no detail on when this change is expected to roll out. Facebook is likely looking to encourage broader adoption of the Stories format on the core Facebook platform by aligning the forthcoming Stories Discovery page with the successful Instagram Explore page. It’s likely that Facebook Stories has yet to draw significant investment from advertisers due to low engagement, but that could soon change.